How To Start An Online Casino Uk

If you’re looking for action-packed entertainment that’s available around the clock, you’ll definitely love what’s in store at Britain’s greatest online casinos. Not only can you find all your favourite casino games, but gambling sites make it worth your while with incredible bonuses to make you feel at home on day one. Of course, before you can hit the tables, roll the dice, or compete for a progressive jackpot worth millions of pounds, you’ll need to get set up. Luckily, we’re here to walk you through the entire process from finding a fantastic casino to playing and winning.

How to start an online gambling site. From getting a licence and creating a site to choosing software and making a mark in a competitive industry, here’s what starting a gaming site entails. Creating a new online gambling site in the UK looks like a daunting task to most, and indeed, this kind of venture demands some true passion for the field and the will to invest and stick it out to start seeing a. Purchase Online Casino Software from a Developing Company This option can be considered one of the best ways to start your online casino. You purchase ready-made online casino turnkey solutions from a software developer. How does an online casino business work. By contrast to land-based gambling-powered venues, online casinos allow players to enjoy greater dynamism and much quicker speed of play, simply because there is no direct interaction between users that might slow down the process of gambling.

Finding a Great Place to Gamble

Did you know the United Kingdom is home to the best casinos on the planet? Whether you prefer poker, bingo, roulette, blackjack, keno, baccarat, sports betting, or any other form of wagering, you’ll find hundreds of licensed online options. Unlike residents of many other countries who have little or no government protection, Brits can access sites that are fully regulated and licensed by the UK Gambling Commission.

Of course, with so many places to play, narrowing down your options can be difficult if you don’t know what you’re looking for. Fortunately, you can count on our casino specialists to guide you. Just take advantage of the expert reviews, ratings, and opinions that you’ll find throughout this site. In case you prefer doing your own research, it’s a good idea to ask yourself these questions before signing up at a prospective site:

  • Is the casino fully licensed by the UK Gambling Commission?
  • What measures does the casino take to keep you and your money safe?
  • Does the gambling site offer a competitive bonus and loyalty programme?
  • Are your favourite games available at stakes that meet your budget?
  • Will the casino accept your favourite banking method or will you need to sign up for a new payment service?
  • Does the casino support your particular brand of computer, mobile, or tablet?
Even if you’ve never visited any sort of casino before, you can sign up and play online in just a few minutes.

Creating Your Account

Once you find a gambling site that fits the bill, you’ll need to create an account, which you can do from the landing page. While it is possible to register from within an app, not all gambling sites require you to download software. For simplicity, we recommend signing up through the casino’s landing page using your computer, mobile, or tablet.

Although the registration process varies from site to site, you should expect to complete a brief form that requests your name, address, e-mail address, date of birth, phone number, and the password you wish to use. You’ll also need to agree to the site’s user agreement. Keep in mind that you must be at least 18 years of age.

After clicking OK to confirm your details, you should receive an email confirming your registration. Some casinos require you to click on a link to activate your account. While it is possible to deposit funds during the registration process, not all players are interested in gambling for real money. You can learn more about funding your account below.

It’s not hard to get ahead of the game when you visit an online casino. All you have to do is claim one of the many valuable bonuses. Just about every gambling site offers some sort of bonus to new players in the form of free money or complimentary play. You can find bonuses that match your deposit with free cash, as well as other valuable offers that don’t require you to deposit.

Although there are typically terms and conditions such as not being able to withdrawal your bonus funds until you’ve played a specified number of games, it’s always wise to cash in on a casino’s generosity.

Downloading Software

Whether you plan on playing for real money or just for fun, you’ll need to find out whether your casino requires you to install gaming software. Even though it’s true that software used to be mandatory, the majority of casinos now offer an instant play mode that lets you enjoy games in your browser without installing anything. Some gambling sites have special mobile apps for Android, iOS, Microsoft Surface, and Windows Phone. We’ve even found sites that let you choose whether you want to use computer software, instant play games, or mobile apps.

Given that every casino has unique system requirements and pathways into the game, you’ll want to visit the site’s landing page using your preferred device. That way you’ll instantly receive the correct instructions for your particular hardware. If you need to download PC or Mac software, you’ll usually find it right on the site. Android, iPhone, iPad, and other mobile users will find direct links to the App Store and Google Play. Just follow the directions and you’ll be ready to play in a couple minutes or less. Don’t forget to launch your software or app. If you plan on playing in your web browser, you can access the gaming lobby from the landing page and either make a deposit or play for fun right now.

Funding Your Account

If you decide to play for real money, you’ll want to visit the cashier to make your deposit. You can access the cashier from the casino’s landing page or within your software. Most licensed sites in the United Kingdom welcome a wide range of safe and secure banking methods. You can typically take your pick of Visa, MasterCard, PayPal, Skrill, Neteller, paysafecard, bank transfers, and debit cards, but many sites offer additional methods like bitcoin and Apple Pay. If you prefer a less popular method, then it’s wise to check out the options before signing up to make sure it’s supported.

Online casinos always make it simple to deposit since if players face any barriers they can visit another site in a matter of seconds. To fund your account just select your deposit method, enter your payment amount and follow the instructions. If you pay by credit card, you’ll generally be prompted for your card number, security code from the back of the card, name as it appears on the card, expiry date, and billing address. If you use an electronic wallet, you’ll be directed to your PayPal, Skrill, or Neteller account to authorise the transaction. Apple Pay users can expect to be prompted to place their finger on Touch ID. No matter how you fund your account, you’ll also want to enter a bonus code if you have one. One of the benefits of gambling online is that your payment will usually be processed immediately, which means you can start playing for real money right now.

Top Uk Online Casino

  1. Browse reviews and ratings to find a top-rated casino.
  2. Visit the site and create your account by filling out the registration form.
  3. Download optional apps or software from the landing page.
  4. Launch your software or visit the casino lobby in your browser.
  5. Visit the casino cashier to make a deposit if you wish to play for real money.
  6. Begin playing all your favourite casino games.
Start

Frequently Asked Questions About Getting Started with Online Gambling

How To Start An Online Casino Uk Casino

How do I gamble at an online casino?

Gambling at an online casino is easy. All you have to do is find a licensed site that appeals to you, sign up, and make a deposit using your credit card, debit card, bank transfer, PayPal, voucher, or other convenient method. Next, browse the games in the lobby, click on your favourite, and gamble away.

New player should also know that while some sites do have apps or software available for download, you can just as easily play in any web browser including this one.

How does an online casino make money?

Whether you play online or at a live casino, the house easily makes money since every game has a built in statistical advantage that favours the house in the long run. In other words, casinos pay out less in winnings than they take in bets. Of course, what happens in the short term is anybody’s guess.

What is a gambling license?

A gambling license allows a business to offer casino games, bingo, and other forms of betting to the public. In Britain, the UK Gambling Commission is responsible for licensing and regulating gaming. Both online and offline casinos must have a valid license to legally operate or advertise in the UK. License holders must also pay a fee, meet certain technical standards, be socially responsible, and ensure their operations are crime-free.

How much is a gambling license?

Gambling businesses may require up to three licenses, specifically an operating license, personal management license, and a premises license. The amount of the license depends on the gross annual income of the venue, but the application fee starts at £2,640 for operators who expect gross gambling yields of less than £550,000. Upon approval of an application, casinos must pay an annual fee between £2,709 and £387,083, although there is an additional fee for operators who generate more than £1-billion in revenue.

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Online gambling has always been one of the most lucrative and desirable areas to explore for business owners despite of whether they have experience in the field. In order to open a successful online casino that will benefit an owner and bring pleasure to customers, one needs to follow the proper sequence of steps paying serious attention to all details. As an online casino software provider SoftSwiss is glad to share its experience to help future online casino owners avoid common mistakes that may impede business launch, inflate budget or even close the business down.

Step 1. Preparation

a) Legal issues

Online gambling is a subject to licensing, thus an essential thing is to think about choosing the jurisdiction and obtaining a license. There are two main venues where it can be done: offshore countries and the European Union countries. Each has their pros and cons – budget, time, reputation. Usually it takes from a couple of months to a year to obtain a gaming license, for example, 6 months in Malta.

The next step after choosing the jurisdiction is to register a legal entity – a gaming company, opening a bank account and making agreements with payment system providers which will make the legal and financial infrastructure complete.

As an alternative to this method there is a “White Label” scheme which means leasing of software together with the gaming license and financial infrastructure from a software provider and operating your casino under your own brand but with the ready-to-use infrastructure. Such a scheme protects from excessive legal and banking bothers but involves additional costs.

b) Software

As soon as all legal issues are investigated separately or simultaneously, it is time to choose a professional online casino software provider. While searching the market it is wise to evaluate the price and quality balance. Besides the attractive design and a set of popular games, a quality product shall also include a reliable gaming platform which allows for effective management of casino business and includes the following components:

• CMS
• Player management system
• Bonus and promotions management system
• Game management system
• Payment system management interface
• Cashier system
• Reporting engine
• Support of different roles for administrators
• Affiliate management system
• Anti-fraud system
• Retention email system

Regular software and game updates, hosting and technical support shall also be part of the provider’s package. Professional suppliers always take the responsibility for the full technical support of the after-launch product operation.

How To Start An Online Casino Business

The software package that includes all of the above components might be on the upper edge in terms of costs, but the financial investments are worth it because as a result you get a reliable partner ready to support you during the whole project life cycle. Be aware of the fact that buying a cheaper solution might result in double spending in the future.

c) Marketing planning

An effective marketing strategy is a key point to online casino success. At this stage it is strategically correct to make a rigid competitors research. First of all, it will provide you with a full picture of the market: who the leaders are, what strategies they use, what return on investment they get, etc. Thus, knowing the game rules allows creating a unique offer which customers won’t be able to decline. Using the method of benchmarking plays perfect for the good of online casino success, and what is more important, it is free. Plan your marketing strategy by adapting the best practices of promotion, advertising, and brand development.

If a company starting an online casino is operating land-based gaming business, it is crucial to bring the existing clients to play in Internet casino by offering attractive bonuses and thus developing loyalty and respect to the website. Any know-how are always welcome but be aware of wrong calculated ideas from the mathematical point of view.

The next move is to contact internet marketing companies or individuals specializing in online gambling: SEO agencies, email marketing companies, media resources providing casino overviews, etc. This will help define the best offers on the market and choose the right partners before the website is ready to launch.
At this stage, it is also time to think about your future bonus policy and affiliate marketing strategy, as well as check if the selected software provides the appropriate technical opportunities.

d) Budgeting

Once the costs for legal issues, software and marketing are defined, it’s time to plan your budget. The best option for startup companies is to set the budget at least for the first year of operation, whereas for experienced companies who are entering the igaming market, the budget shall be defined for as long as possible. Don’t plan your budget after setting up the online casino website, plan it before. If you are a startup-company you have to understand that your costs will be higher. Your goal is to earn trust of players from the beginning. Existing land-based brands already have trust.

Below there is an approximate expenses separation a future casino owner shall have in mind while developing a detailed budget within a business plan.

Uk Online Casino Sites

Pre-Launch expensesAfter-Launch expenses, 1st year
Company set up – 3-7%Company running – 5%
License set up – 10-30%License fees – 1-10%
Software set up – 25- 35%Software support – 10%
Staff hiring – 10-20%Games Providers – 5%
Pre-Marketing – 15-20%Marketing – 50%
Other costs – 5-15%Staff – 20-30%

At the pre-launch stage the biggest budget share shall be devoted to software set-up in order to provide future users with quality product. But after the launch it is vitally important to address half the funds to casino marketing and promotion.

Step 2. Launch

The time frame for online casino launch depends on both, business owner and software provider. Usually it takes up to 3 months for the provider to set up the software. It includes web site design, platform and games set up, custom settings and possible individual features. The business owner may speed up the process of launch by providing regular feedback to all questions that designers and programmers might have. Any issue can be resolved if discussed in time.

Besides, the business owner shall timely address the issues discussed above:

• Obtaining a gaming license;
• Opening a corporate bank account and merchant account;
• Making agreements with payment system providers.

Setting legal and financial infrastructure is the task that only the business owner can accomplish. In SoftSwiss we provide consulting services (best options, contacts, etc.) on such points but we can’t guarantee success as the whole responsibility lies on the business owner. You will have to collect a bunch of documents for lawyers and banks like certified passport copy, utility bill copy, certificate of non-criminal records…

Step 3. Marketing

The secret of the most popular and successful online casino success and popularity is not about the top-notch design or billions of games included. The best online casinos are simply designed and contain 500 games on average at the beginning. The secret is in responsible marketing strategy implemented on all stages of the project. Online casino market is an extremely competitive one: first, it is very hard to break into it, and then it is even harder to take a firm stand. Thus, a company has only one chance to win the fierce race among competitors. Below is a list of points that are vital for any online casino that is planning to be prosperous.

Positioning – Gather professional marketing team and develop strategic and tactical development phases, announce your goals (business, company, brand), and mission. Determine what niche you would like to step in, how you are different from the competitors, what unique features your casino has, and what steps you are going to make further.

Use only quality games from trusted game-providers. You can start your casino with a limited number of game providers, with focus on games based on HTML 5 technology. This technology allows users to enjoy rich graphics games and enhance the overall experience with playing casino games on mobile devices. At SoftSwiss, among our own high-quality HTML5 games we offer game content from the well-known providers, such as Amatic Industries, Microgaming, NetEnt, and we are sure about their quality.

Prelaunch advertising campaign – Announce your casino, inspire your potential customers to wait for its launch; use all possible methods: online advertising, presentations, publications, etc.

Online casino promotion after launch – Use SEO, online advertising, banner networks. Everything will work on such a competitive market.

Client attraction and retention campaign – Establish an efficient support service or 24h call-center which your customers can address at any time. Take care of your clients by making navigation through the website: create “How to” sections or FAQs, write manuals on how to play the games, provide demo versions, make everything clear and understandable.
Develop a bonus system, make auctions and entertain and reward your customers all the time.
Remember! Only business owner can establish the right content on the page. The software provider should give you the possibility to work with the content, but not create the content.

Implement affiliate networks – Develop contacts with partners which will be an impetus to online casino development.

Additional Step 4. Bitcoin casino

Forward looking online casino software providers offer Bitcoin as an alternative payment system for their solutions. Online casino owners all over the world appreciated such advantages of Bitcoin casino as significant savings on license application costs and monthly fees, increased customer loyalty, fast payment processing and many more.

As an acknowledged Bitcoin casino experts, SoftSwiss would like to recommend all potential Bitcoin casino owners to get a clear understanding of the crypto currency, research on the peculiarities of Bitcoin gambling, and learn how transactions work by making a couple of bets at an existing casino. Understanding the core of the payment system is essential in business, moreover it will help to build a strong marketing campaign and further manage the Bitcoin casino. Contact SoftSwiss for professional advice on Bitcoin casino launch.

Online

Managing an online casino is hard work but with all legal and financial issues resolved in a timely manner, quality software chosen and a strong marketing strategy in place, it can be successful. The demand for online casinos will increase – specialists predict 40% growth of this market segment in the nearest year. Following all the steps described above will help a newly made online casino to develop sustainably and outweigh the competition. Good luck!

Also learn how to start an online casino with SoftSwiss.